Case Study
Fasig-Tipton
www.scala.com ©2010 Scala. Scala and the Exclamation Point Logo are registered trademarks of Scala. Fasig-Tipton Mobile Digital Signage Network Enhances Customer Experience at Thoroughbred Auctions Horse racing has been popular since ancient Greek and Roman times when perilous chariot races were a spectator sport among nobility. In the U.S., organized horse racing didn’t start until 1860, but by 1900, 314 tracks were operating. By then, the American Jockey Club was formed, the Pimlico race course was built, and the first thoroughbred auction company, Fasig-Tipton Company Inc., had opened its doors for business. Established in 1898, Fasig-Tipton continues to dominate the thoroughbred auction industry today, which is largely due to its razor-sharp focus on horsemanship and innov