Case Study

The Wendy’s Company

The Wendy’s Company

Pages 4 Pages

scala.com ©2014 Scala. Scala and the Exclamation Point Logo are registered trademarks of Scala The Wendy’s Company DRIVING DIGITAL SIGNAGE WITH DISTINCT CONTENT AT WENDY’S GLOBAL LOCATIONS Five years ago, the then CEO of Wendy’s International issued a directive that “when the QSR (Quick-Service Restaurant) industry went all digital, we needed to be ready with a fully scalable, operational, supportable solution for the entire brand,” remem

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