Analysis Team, Inc. | Case Study Executive Summary www.AnalysisTeam.com Technology Brings Profit Back Into Fashion at Gap Inc. Business Challenge Gap Inc. is one of the world’s top fashion retailers, ringing up about $16 billion in annual revenue. With over 3,600 retail locations in addition to a significant e-commence presence, the Company’s three principal brands – Gap, Old Navy and Banana Republic – are recognized by consumers around the world. The move toward “Fast Fashion” required a significantly quicker response to consumer retail trends. The need to reinvent the design, manufacturing and distribution processes while significantly improving profit margins became a strategic priority for Gap’s management. With thousands of styles created each year over f

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