Case Study
Gap Inc.
Gap Inc. CASE STUDY We changed our performance philosophy to a Growth Mindset... where all can grow and develop. DIRECTOR TALENT PLANNING AND PERFORMANCECASE STUDY WWW.FUEL50.COM/STORIES 2 Doris and Don Fisher opened the first Gap store in 1969 with a simple idea — to make it easier to find a pair of jeans and a commitment to do more. Over the last 46 years, the company has grown from a single store to a global fashion business with five brands — Gap, Banana Republic, Old Navy, Athleta and Intermix. Gap’s clothes are available in 90 countries worldwide through 3,300 company-operated stores, almost 400 franchise stores, and e-commerce sites and is still growing. BUSINESS CHALLENGE To shift from traditional performance management, which failed to drive performance and disengaged em