In 2011, French startup Teads designed a new type of video ad that appears natively inside editorial articles without requiring existing video content. “We invented outstream video formats, which turn premium editorial content into new video ad inventory that can be monetized at scale,” explains Eric Shih, global senior vice president of business development. Four years later, as a global company reaching 1.2 billion unique users across hundreds of leading websites, Teads signed on as one of the first advertising partners to join the AMP Project when it launched as an open source initiative to build a better, faster mobile web for everybody. Achieving a better user experience, together The Teads team worked closely with the AMP Project’s leads, sharing their unique expertise in outstr

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