Case Study

FC Bayern: Creating a smooth and innovative checkout experience for every fan

FC Bayern: Creating a smooth and innovative checkout experience for every fan

Pages 2 Pages

This SAP case study details how FC Bayern, a leading global football club, revolutionized its stadium's payment experience. Facing challenges with over 16,000 transactions during halftime, lengthy queues, and diverse payment methods at Allianz Arena, FC Bayern implemented SAP Customer Checkout and Adyen. This solution transformed their point-of-sale system, enabling swift, cashless order-to-pay touchscreens and mobile ordering capabilities. Fans now benefit from significantly reduced waiting times and a frictionless payment journey, enhancing their matchday experience. The club also gained greater operational transparency by consolidating all payment processes onto a single platform. This strategic upgrade ensures efficient service for 75,000 fans per match, reinforcing FC Bayern’s commitm

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