This case study by SAP outlines how Coca-Cola Hellenic Bottling Company (Coca-Cola HBC) transformed its customer identity and access management (CIAM) system to enhance its digital customer experience. Facing an outdated and cumbersome CIAM system that complicated online access and purchasing, Coca-Cola HBC sought to become a leading 24x7 beverage partner through digital modernization. By implementing SAP Customer Data Cloud with the support of SAP Services and Support, Coca-Cola HBC successfully replaced its legacy authentication. This strategic move enabled a smooth, intuitive, and secure online experience, making it significantly easier for customers to buy products. The solution delivered enhanced security and provided self-service capabilities, aligning with their vision for customer

Join for free to read