TASTE THE FEELING OF COCA-COLA & VIBEROVERVIEW / STRATEGY Coca-Cola is the world’s largest beverage company, refreshing consumers and bringing people together with over 500 brands and nearly 3,900 beverage choices. Pairing the brand with Viber’s connected and engaged Bulgarian audience was pivotal to its goals—boosting its mobile footprint, interacting with current and new consumers while providing an integrated digital experience—in- and ou

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