FC BARCELONA A WINNING MATCH FOR VIBER AND“ ” OVERVIEW / STRATEGY FC Barcelona’s partnership with Rakuten Viber is a clear example of a pioneering collaboration, aiming to engage both new and existing Barça fans, thanks to an interactive and results-driven program. Viber recently became FC Barcelona’s (Barça) official communication channel, forging a long-term and innovation-focused relationship with the renowned Spanish football team. Con

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