GLAMOUR RUSSIA & VIBER Redefining Fulfillment of WomenOVERVIEW / STRATEGY Glamour has been an influential and leading global lifestyle brand, empowering women to be their best selves through trends, beauty and entertainment. Pairing the publisher’s readers with Viber’s diverse and active audience in Russia was crucial to its goals—boosting its mobile footprint, interacting with their devoted audience and providing both longtime and new fa

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