Case Study

A Touring Success Story For Shakira

A Touring Success Story For Shakira

Pages 7 Pages

A TOURING SUCCESS STORY FOR SHAKIRA 2017 El Dorado World TourOVERVIEW / STRATEGY Shakira is a Grammy award-winning, global superstar, creating hits in multiple languages ushering crossover music to the radio. She uniquely connects with her millions of social media followers and devoted fans all over the world. She recently launched a new album, “El Dorado,” and is following it up with a massive world tour. In preparation, Shakira sought to e

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