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Case Study

Credit Card Cross Sell

Credit Card Cross Sell

Applied Predictive Technologies
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Credit Card Cross Sell apt CASE STUDY t he Company: A prominent U.S. regional bank and major credit card issuer with over 500 branches t he Challenge: As a major credit card issuer, the bank frequently launched direct mail campaigns to spur customer acquisition. It targeted its mailings to customers that management believed would be more receptive to various card offers, but card acquisition had plateaued in recent months. Further, the bank

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