How Segmentation and Automation Drive Personalization Targeting Customers by Lifecycle Yields Nike Hong Kong Growth in Engagement Nike Hong Kong Success at a Glance Nike Hong Kong wanted to deepen their relationship with customers through better segmentation, automation, and customer lifecycle tracking. As a fashion retailer specializing in athletic footwear, apparel, and accessories, Nike is one of the most recognized brands in the world. With regional head offices around the globe, the company is poised to fulfill the demands of their customers wherever they are, and the Hong Kong office is no different. Nike Hong Kong has been very successful, but changes in the market affect everyone, no matter how large you are or how long you’ve been in business. Staying at the top of thi

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