Case Study

Target - Building Personalized, Omnichannel Experiences

Target - Building Personalized, Omnichannel Experiences

Retention Science | 2601 Ocean Park Blvd. | Santa Monica, CA 90405 | RetentionScience.com | 310 598.6658 Target Building Personalized, Omnichannel Experiences Company Background Target is the second largest retailer in the United States and one of the most recognizable brands in the world. The discount-store giant, known for selling everything from groceries to electronics, has a strong and growing online presence, attracting over 19 million monthly unique visitors on web, and over 27 million monthly unique visitors on mobile. Challenge Target’s Cartwheel app provides discounts that can be scanned in-store. Users receive emails, manage their coupons via the app or website, and use the discounts for in-store purchases. Target needed help closing the omnichannel loop between

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