Tanners, a family-run company specializing in quality wines, achieved significant results with SALESmanago's marketing automation. By leveraging tools like dynamic emails, pop-ups, and RFM segmentation, 87% of their contact database are buyers, and 50% of transactions from the previous quarter were driven by SALESmanago. They saw a 225% higher open rate (OR) and a 939% higher click-through rate (CTR) for automated emails. The AOV from last-click transactions was 133% higher than regular AOV. Looking ahead, they plan to activate a second communication channel, use AI recommendations, and launch automated winback campaigns.

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