Taking Allegra from Rx to OTC in the Blink of an Eye

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In the fast-paced world of pharmaceuticals, taking a drug from prescription only (Rx) to over the counter (OTC) is like turbo- charging the space shuttle. Rocket speed is not quite fast enough. “It’s all about speed to shelf with a Rx/ OTC conversion, ” said Tom Holloway, Director of Field Sales at Chattem, makers of Allegra. This was no ordinary Rx conversion. Allegra is the #1 allergy medication prescribed by doctors in the United

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White Paper REAL-WORLD & LATE PHASE- Making the Switch from Rx to OTC

Case Study Retail merchandising displays produced for national Allegra OTC…

Case Study Rx-to-OTC Switch Safety Support

Case Study Ensuring Growth after the Rx-to-OTC Conversion

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Taking Allegra from Rx to OTC in the Blink of an Eye

Taking Allegra from Rx to OTC in the Blink of an Eye

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