Case Study

Serving Up A Hearty Bowl Of Success For Campbell Soup Co.

Serving Up A Hearty Bowl Of Success For Campbell Soup Co.

Pages 1 Pages

The iconic staple of the American pantry, the Campbell Soup Company, is focused on innovation, bringing new products to shelves across the soup, simple meals and beverage categories. In the midst of developing numerous new items, Campbell recognized the timing was right to take a careful look at how it handled its retail operations. “We needed to close critical distribution gaps, improve our in-store execution and use technology to

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