Simply Stakes Out Shelf Space
Simply Stakes Out Shelf Space
1 PagesThe Simply brand family of juices is red hot. It would have been easy enough for Robert Mahaffey, Acosta’s Coca-Cola Refreshments (CCR) Senior National Client Space Manager, and Megan Figliuolo, National Client Insight Manager, to focus on prepping data showing that Simply was undershelved, but they wanted to do more. After attending CCR’s national sales meeting in September 2010, the two realized the Simply undershelving issue was ju
