Ensuring Growth after the Rx-to-OTC Conversion

2 Pages

case study Life Sciences Ensuring Growth after the Rx-to-OTC Conversion Business Challenge A top-10 pharmaceutical company was approaching the expiration of its patent protection on one of its blockbuster products. In order to maintain as much of the product’s revenue as possible, the company decided to transition the product from prescription (Rx) to over-the-counter (OTC). However, there were additional challenges: this newly designated prod

Join for free to read

White Paper REAL-WORLD & LATE PHASE- Making the Switch from Rx to OTC

White Paper Switch On: The Next Generation of Rx-to-OTC Switch

Case Study Rx-to-OTC Switch Safety Support

Case Study Taking Allegra from Rx to OTC in the Blink of an Eye

More from Merkle Inc

Case Study Search Improvement Continues after 12 Months

Case Study Measuring the Impact of Customer Loyalty Promotion

Case Study Online Checking Acquisition

Case Study Deposit Cross-Sell & Portfolio Optimization

Case Study

Ensuring Growth after the Rx-to-OTC Conversion

Ensuring Growth after the Rx-to-OTC Conversion

You Might Also Like

More from Merkle Inc