About Client Whirlpool is the world’s leading global manufacturer of home appliances. While focusing on consumer needs and how the pleasure of using their products fits into everyday life, they exist to create purposeful innovation to keep homes running smoothly. www.whirlpool.com Congrats, Parents! About dio diousa.com // 888.852.9143 dio is an experiential marketing firm specializing in unique consumer engagements that build brand awareness, drive sales and create brand loyalty. Goals of Campaign • Illustrate Whirlpool’s messaging in an experiential manner • Promote line of dish washers and appliances Highlights • One mobile billboard, strategically routed near Navy Pier, raised awareness for Whirlpool’s messaging • One installation of 2,000+ dirty dishes grabbed attention an

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