Sysco used SafeGraph Places data to strengthen market analysis and adapt to the evolving restaurant industry, especially during COVID-19. Previously, fragmented and outdated data made it hard to track operators and trends. SafeGraph provided fresh, detailed POI and foot traffic data, enabling Sysco to monitor customer activity, evaluate cuisine resilience, and predict lockdown impacts. With reliable brand hierarchy information, Sysco could identify demand shifts and create targeted strategies. This empowered the team to deliver timely reports and uncover opportunities, supporting smarter business decisions in a rapidly changing economy.

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