CASE STUDY 8 6 6 . 9 3 0 . 6 8 4 7 | p l a y m a k e r h e a l t h . c o m The Challenge Like many in the HME industry, Synergy Sleep & Respiratory was challenged with the burden of increasing industry regulation, especially around Medicare which is 50% of their business. Reimbursement cuts, lack of referrals, and recruiting the right people were also an issue, putting additional pressure on company revenues. Tito Luna, vice president and chief operating officer, knew that a large portion of these issues were due to the limitations of the company’s home-grown CRM system and the lack of comprehensive reporting and data insight. Solution Synergy Sleep & Respiratory chose PlayMaker for its ability to provide clients with in-depth market intelligence and provider referral data. PlayMa

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