The case study outlines the collaboration between a national CPG brand and Ebco to explore and innovate within the emerging sleep and recovery category. The objective was to gain actionable insights into consumer needs and emerging trends in sleep wellness to develop new product concepts. Ebco's process involved a deep dive into industry trends, expert insights, and consumer research, leading to the development of actionable product platforms. The partnership resulted in the creation of innovative product concepts that helped the national brand expand its presence in the sleep and recovery market, addressing the growing demand for sleep-targeted nutrition and supplements.

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