The Challenge Although the staff at Harry Hynes Memorial Hospice had a good sense of their current referral sources, they knew they were missing a critical piece of their overall business intelligence. They had a hard time tracking exactly where referral sources were sending their patients and determining which of their referral sources had the highest value. “We had a system, but it was really just a database that was out of date and not being maintained by anyone,” said Stacey Gladfelter, the hospice’s community development specialist. “We didn’t have any way to track notes or schedule meetings, and when I arrived, I began doing all of our territory management on paper until we got PlayMaker.” Solution Harry Hynes Memorial Hospice partnered with PlayMaker Health, utilizing Spark,

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