Synchrony is a consumer financial services company that provides consumers with customized personal finance solutions, including credit cards for retail, health, auto, travel and home. With more than $140 billion in sales financed through its products, the company has made significant investments in technologies that allow it to engage with customers wherever they happen to be: in-store, online or on mobile. In the rapidly-evolving financial technology space, simply keeping up with the pace of change can be a major challenge. When Synchrony hired a new head of external relations, the need to be on top of developments in the competitive landscape and proactively manage the company’s reputation was top of mind – as was the desire to ground decisions about the company’s communications s

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