Case Study LendingClub When LendingClub was founded in 2006, the company set out to disrupt the traditional banking industry. At the time, the concept of “peer-to-peer” lending was not widely used or understood. Regardless, the company went on to have the biggest tech IPO of 2014 and today counts $42 billion in loans from its platform. LendingClub has expanded beyond its peer-to-peer lending roots and is now a more robust two-sided marketplace that connects both retail and institutional investors with borrowers seeking credit. The company facilitates loans often used for credit card refinancing, debt consolidation, home improvement, vacations, auto refinance, early education tuition, medical expenses and small business financing. Managing, measuring and reporting media activity across

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