Swiss luxury watchmaker Hublot expands online presence thanks to precision LinkedIn campaign “Our digitalisation of advertising is accelerating, and with it we are devoting bigger budgets to campaigns. This means our brand is also accelerating, and with it we are continuously exploring different opportunities and methodologies for the activation of our digital campaigns. The targeting capability that LinkedIn provides is beneficial for generating an incremental reach of a very targeted audience within our digital channel mix. This provides real added value compared to other social media activities.” LinkedIn Case Study Company profile: Swiss watchmaker Hublot was founded in 1980 and is a subsidiary of the French luxury conglomerate LVMH. The company has hundreds of boutiques all

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