This case study details an efficient blended approach, using surveys + interviews powered by our own solutions, to seamlessly combine regular, meaningful performance benchmarks with a deeper customer insight behind the numbers. We followed up with select respondents who had completed a Voice of the Customer (VOC) tracking survey, with a focused one-on-one webcam interview. These interviews provided a more thorough picture of the customer experience and the sentiment behind their survey responses. Using our latest technology solutions, the joint product and marketing team delivered a quick and seamless research-to-insight lifecycle, compared to traditional uses of quantitative and qualitative research methods. Surveys Alone Don’t Always Reveal the Full Picture Like many comp

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