BOOTHS SUPPL Y CHAIN PLANNING SUCCESS AT MID-SIZE SUPERMARKET CASE BOOTHS © RELEX WWW.RELEXSOLUTIONS.COM Booths is Britain’s leading regional supermarket, well known across England’s North West. It’s a medium-sized company operating in a sector dominated by large chains. Booths has sought to establish points of differentiation so that it stands out in the market. Its strategy has been to turn itself into a ‘destination retailer,’ one differ

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