Case Study
Quality and Freshness Keep Big Supermarket Rivals at Bay
Booths at a glance Leading regional supermarket, popular in NW England, where it enjoys a reputation for quality and good service. Main coMpetitors include Britain’s four biggest retail chains FaMily-owned DCs 3 stores 29 in 5 different size/range configurations sKUs 13-14,000 tUrnover £ 280M p.a. destination retailer differentiated by ambience and assortment BOOTHS QUALITY AND FRESHNESS KEEP BIG SUPERMARKET RIVALS AT BA Y CASE BOOTHS ©