SuperShuttle drastically increases audience engagement with social networks
SuperShuttle drastically increases audience engagement with social networks
2 PagesSocial networks play a key role in the travel and tourism industries. Idyllic Instagram photos inspire friends’ holiday bookings, travel updates are increasingly sent in Facebook chats, and customer service requests often include a Twitter handle. A robust social network following can likewise create positive word-of-mouth and help B2C travel brands stay top of mind in a competitive industry. In light of this, SuperShuttle wanted to test a new format for their website footer in order to increase engagement with their social network pages. They felt that their social icons didn’t stand out enough in their then-current design, which in turn limited their social reach. CHALLENGE SuperShuttle drastically increases audience engagement with social networks SuperShuttle is America’s
