Rise, a programmatic advertising platform serving over 2,000 sites, partnered with HUMAN to enhance fraud detection and data integrity across its marketplace. Scanning more than 50 billion ad requests monthly, HUMAN’s Ad Fraud Defense achieved an invalid traffic rate below 0.8%, ensuring cleaner data and higher monetization potential. The multilayered detection system identified sophisticated bots with superior accuracy, giving Rise confidence in its traffic quality and strengthening client trust. Easy onboarding and precise real-time analysis allowed Rise to quickly transition from its previous provider, resulting in improved protection, scalability, and sustainable revenue growth.

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