A CA S E S TUD Y Architecting a Digital Supply Chain with Birst How Citrix unified hundreds of data sources and increased inventory turns 5X.Executive Summary When Fred Tiso joined Citrix, he set out to architect a digital global supply chain to improve customer satisfaction, gross margins and inventory turns. Challenged with over 130,000 global dispersed customers, 120 suppliers, a three-month product lifecycle, and delivery lead times less than two days, he needed to rapidly aggregate data across hundreds of unlike systems and provide unique analysis to each node in the supply chain. He chose Birst to digitally network data across customers, manufacturers, suppliers and business stakeholders. He now has global visibility with near real-time visibility connecting, aggregati

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