Case Study
Streamlining Digital Complexity
CHALLENGES • One of PON’s brands required the implementation of an analytics solution on the Dutch website • The complexities of the implementation and the amount of time required proved frustrating so an alternative approach was sought SOLUTION • After evaluating and testing a number of tag management providers, PON Automotive selected the Tealium iQ ™ tag management solution RESULTS • Time to deploy tags cut from 3 months to a matter