1 Case Study – Commodity Plastics Strategic Research in Asia The challenge A leading chemical producer in the USA was seeing slow growth in the commodity plastics market and had sought to re-establish priorities for its sales and marketing teams in the Asia-Pacific region. The objective of the study was to do a strategic market review of the commodity plastics business, by way of understanding market dynamics in six key verticals across ten countries. 2 Case Study – Commodity Plastics Strategic Research in Asia The process Our study involved desk research on market size and trends as well as interviews with trade associations and government bodies to arrive at an overview of the commodity plastics industry. This was followed by interviews with manufacturers of the ch

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