Big W Optimizes the Allocation of Its Seasonal Merchandise Since Big W opened its doors in 1976, it has been committed to providing Australians with the highest quality merchandise at the lowest prices. A division of Woolworths Limited, Big W operates 181 stores across Australia, generating approximately AU$4.4 billion in sales annually. Over the past few years, the retailer has experienced significant growth, making it more challenging to ensure that its seasonal merchandise was being delivered to the right store, in the right quantities, at the right time. Big W recognized that it needed to replace its 20-year-old allocation system, used to push 50 percent of its merchandise to its stores, with more sophisticated and advanced technology. Big W sought a solution that would enable

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