Goya Foods builds on its rich heritage by spicing up its supply chain performance Goya Foods, Inc. was founded 75 years ago by Prudencio Unanue, a Spanish immigrant to New York City who was missing the flavors of his homeland and was unable to find familiar products at local grocery stores. Recognizing an unmet market need, Unanue founded a food brokerage business to import Spanish foods and sell them to small neighborhood markets. As more immigrants arrived in America from the Caribbean, Mexico, and Central and South America, Unanue and his sons expanded their business to meet the needs of these new consumers. Through the years, Goya has prided itself on hiring Hispanic employees who know the flavors and products of their homelands best, as well as partnering closely with local g

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