TRADING UP

12 Pages

Trust in institutions is low, with businesses trusted by 62% of consumers, governments by 50%, and news media by just 42%. Brands are now working to build trust among their audiences, and budgets for B2B marketing leaders are increasing. A key trend is the use of trade PR influencers, which have proven effective in driving engagement and sales. Influencer-led campaigns are blending consumer and professional media, using trade influencers to extend reach and credibility, thus becoming a vital part of effective B2B marketing strategies.

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TRADING UP

TRADING UP

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