The Background A national public affairs organization has been working with one of El Toro’s premier partners to pass a series of statewide ballot initiatives across the U.S. El Toro was asked to target voters during the GOTV phase leading up to the 2017 General Election. This group was looking to target voters to not only encourage an increase in voter turnout, but to garner more votes as well. © 2018 El Toro IP Targeting, LLC The contents of this document are protected by El Toro’s Non-Disclosure and Master Service Agreements. By reading its contents, you agree to abide by the terms of Non-Disclosure, and any unauthorized reproduction of this document is prohibited. The Challenge Educating voters and encouraging them to vote are the key c

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