7254 N TEUTONIA AVE. MILWAUKEE, WI, 53209 | 800-528-1479 | ADRONITISMARKETING.COM Case Study Political Campaign —Ballot Initiative Company Profile The client is a statewide political organization who had limited time to build support for an impending ballot initiative. Project Overview Internal tracking showed the client was trailing by 6-8 percent in a series of recent polls. With the election impending, there was very limited time to use traditional media outlets to sway votes. Solution Adronitis implemented a targeted campaign of push advertisements to voter ’s home PCs. Client-supplied data was used of those who had requested a ballot, along with data on voter registration demographics. Adronitis then scrubbed this data against their proprietary technology to deliver dis

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