Startup motorsport retailer competitive at the front of the grid in 18 months DRIVER61.com is a start-up retailer in the motorsport industry. Launched in February 2017, the business is now a high-ranking industry competitor with a projected six-figure year 2 turnover, supported by 202% year- on-year organic growth and a growing audience of loyal Facebook fans and email subscribers.Revenue is entirely driven by direct or indirect sales from organic search, email and social media via guides, product recommendations and original video content. The content strategy captures potential customers (track day drivers, amateur to professional racing drivers) at various stages of research intent. Driver61’s funnel drives audience growth while delivering guidance on driving technique, supporting drive

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