924% increase in organic traffic across 4 highly competitive travel products
924% increase in organic traffic across 4 highly competitive travel products
6 Pages+128knon-brand organic visits/month 924% increase in organic traffic across 4 highly competitive travel products With 43 million monthly users in over 40 countries around the world, Lastminute.com is an iconic worldwide leader for last minute hotels, flights, and experiences providing exceptional value for their customers. The Challenge Lastminute.com tasked us with providing significant organic growth for key URLs and their associated search queries. After heavy SEO investments by their key competitors, they were starting to lose ground in this hotly contested arena and so turned to us for help.The Solution Our first priority was to stem the tide of declining organic traffic with some quick wins, whilst laying the groundwork for a longer-term strategy. An on-page review of their key landi
