Gaining organic visibility in a competitive marketplace The Challenge The Conran Shop approached us with a typically classic online retailer’s problem.They’re a well known high street brand, and as a result have a great deal of branded organic search traffic online. They had, however, a limited amount of non-branded organic search traffic. Recognizing their potential, their marketing team got in touch with and hired our team to fix that problem. The Solution Over 6 months, we helped The Conran Shop identify and fix “quick SEO wins” on their soon to be replaced eCommerce platform, providing a more detailed keyword research, technical spec and site architecture for a future platform. We carried out a creative content marketing campaign which took them to first place in Google.co.uk for “desi

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