CASE STUDY CBRE DRAWS IN TOP-TIER CLIENTS WITH UNIQUE EVENTS Ed Fanselow, Director of Marketing & Communications at CBRE, leads a team of marketing professionals located across the Midwest. He manages everything from PR and advertising to content and digital strategy. Because an important aspect of his job is building and maintaining client relationships, he often looks to client entertainment events to do that. Fanselow and his team book several events per month, ranging from intimate client dinners to large client events. But Fanselow’s busy team couldn’t spend hours each week looking for new places to take clients. This led Fanselow to Kapow. Working with Kapow allows CBRE to focus on the strategic execution of those events, while leaving event procurement and logistics to the

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