The Challenge As media platforms multiply and diversify at an accelerated rate, it becomes increasingly important for brands to maximize each opportunity. This requires knowing where your customer is and aligning marketing investment to reach that person with content and experiences that provide relevant value. Heading into Back-to-School (BTS), Staples wanted to increase store-location awareness and drive in- store traffic and sales for their BTS products. iProspect’s consumer-driven, data-led approach helped Staples identify moms shopping for BTS products as mobile consumers who use Waze, making Waze Staples Harnessing mobile consumer intent on Wazethe perfect platform for a precision audience targeted campaign. The Results +70% increase in brand recall (measured via follow-up survey) +

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