an encrypted format for its 24/7 Ovation Channel, and On Demand service. Anyone with access to the internet can subscribe and watch programs through the Ovation website or Smart TV. Gerry T ravers, MANAGING DIRECTOR, OVATION 1 BUSINESS CHALLENGE Established in 1997, Ovation provides subscription-based arts and entertainment programming covering drama, music, entertainment events and the visual arts. The Ovation Channel is available to subscribers on various Australian Pay TV services including AUSTAR, Optus TV and fetchtv. Around 60 per cent of Ovation’s subscribers watched its programs through Pay TV operator FOXTEL, until the two media companies ended their relationship in March 2011. “This was a wake-up call for our company,” says Gerry Travers, Managing Director,

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