Case Study

Leading Pay - TV Operator Revolutionizes TV Advertising

Leading Pay - TV Operator Revolutionizes TV Advertising

Pages 5 Pages

© 2013 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. Page 1 of 5 Customer Case Study EXECUTIVE SUMMARY Sky ? Pay-TV Service Provider ? London, England ? 10.5 million TV subscribers BUSINESS CHALLENGE ? Deliver more targeted, strategic advertising capabilities ? Expand advertising market share and revenue ? Solidify role as industry leader and innovator NETWORK SOLUTION ? Sky A

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