BI WORLDWIDE produces measurable results by using the principles of behavioral economics to increase engagement with their clients’ employees, channel partners and customers. A large bank wanted to increase consumer visibility by leveraging their existing sponsorship of an NFL team. The NFL team was moving into a brand new stadium with top-notch amenities and a designated event engagement area. The client knew they needed to raise the bar and stand out in a landscape of competitive brands. Case Study Financial BI WORLDWIDE.com ©BI WORLDWIDETM 2015 | reference: Financial_L03 Australia | Canada | China | India | Latin America | Singapore | United Kingdom | United States BI WORLDWIDE (BIW) was tasked with finding an innovative and exciting way to engage consumers. The

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