How Automated Personalisation Leads to Greater Retention Sport Fashion Retailer Improves Email Revenue 105% City Beach Success at a Glance When City Beach partnered with Emarsys, the clothing retailer saw improved active customer numbers with better retention, drove up the amount customers spent, and doubled email revenue. From a single store opened in 1985 in Brisbane, Australian fashion outfitter City Beach has grown into a series of huge outlets. With the explosive growth of e-commerce, the brand complements their in-store experience with online channels, making it as convenient as possible for their customers to buy their favourite brands and have goods delivered within just a few days. City Beach wanted to better engage the 1.4 million contacts in their database and treat ea

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