Speech analytics helps leaders increase volumes from target audience by 150% during the pandemic by maximizing marketing campaign effectiveness. GOAL As an organization on a mission to empower people to lead financially health y lives, GreenPath Financial Wellness was in a unique position during the pandemic to help the growing number of people experiencing financial distress. A particular area of focus: pairing the contact center team with the marketing function to help more underserved citizens receive financial counseling. But to achieve that goal, more people needed to know who GreenPath was and how the company’s counselors could be of assistance. Yet, as a non-profit organization, it was critical that every corporate expenditure — especially marketing — be scrutinized and

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